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E-newsletter marketing is E-asy

You will already know some of the benefits of chiropractic marketing through newsletters. Newsletters are an ideal way to build long-term relationships with your chiropractic clients and to maintain them. They are a great way of building clients’ loyalty and satisfaction with your chiropractic services. So now let’s look at why that marketing is perhaps best done through e-newsletters. Why take Route E? Quite simply – it’s quick, it’s easy and it’s cheap. There’s no need for costly print runs or for time-consuming distribution. You can mail and e-newsletter to your whole list with one click. You can even get software, which will automate the whole process for you, leaving you time and energy to concentrate on the e-newsletter content [...]

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Posted by admin - July 20, 2010 at 4:09 pm

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How to Present a Great Marketing Offer

Marketing – whether that is chiropractic marketing or any other kind of marketing – is about showing prospective clients that you understand their need and that you can give them what they want. Your marketing offer – what you can do for clients – is the single most important thing about good marketing, but all too often, people spend much more time on the format of their advertising than they do on their marketing offer…. So where do these great marketing offers come from? From you. From what you want to achieve with your chiropractic marketing. Is that more money, more referrals or breaking into certain niche markets? You have to know this first because these aims are what should [...]

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Posted by admin - July 20, 2010 at 3:52 pm

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Anticipation Is the Name of the Game

Have you ever eaten at a fancy restaurant where everything was just perfect? The host, waiter, and kitchen seemed to anticipate your ever need: there was no wait, the table was set divinely, your water glass was filled at the very moment you emptied it, and the ambiance was ideal. In these rare moments, it seems like the restaurant has a “sixth sense”-like they knew exactly what you would need at all times during your meal to have an optimal dining experience, right? Did you know that you can use this same sixth sense when you are setting up the patient experience in your clinic? You won’t be serving up filet mignon, but you will be serving up a memorable [...]

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Posted by admin - July 20, 2010 at 3:07 pm

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Chiropractors as Ambulance Chasers?

Well, maybe that’s not quite the way to get a good reputation as a chiropractor, but there is a lot to be said for making it clearly known to your clients and potential clients that you offer great chiropractic services for people who have been involved in car accidents. Accidents, especially car accidents, are where a lot of injuries are caused which require chiropractic treatment. You can see capitalizing on this unfortunate fact as ghoulish or you can see it as being well placed to offer a chiropractic service, which people really need at a time they really need it. Potentially, accidents are big earners for chiropractors so it makes sound marketing sense to target accident victims and their lawyers [...]

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Posted by admin - July 20, 2010 at 3:04 pm

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Seven Deadly Sins of Yellow Page Advertising

How to Avoid the Most Common Mistakes So Your Ad Soars You’re serious about advertising your business, so you’ve decided to place an ad in the Yellow Pages. Shouldn’t be that difficult, correct? It’s just an ad that has the name of your business, a short list of what you do, and your phone number, right? Wrong! Yellow Page ads are an incredibly important part of your marketing strategy today. To be truly effective, your Yellow Page ad needs to be as nuanced as any targeted direct mailer, as convincing as any quality newspaper ad,  and as effective as a high-priced magazine spread. However, many businesses today treat their Yellow Page ads lightly and don’t give them the attention they [...]

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Posted by admin - July 20, 2010 at 3:01 pm

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The Power of Testimonials

When it comes to saying good things about yourself or your service, most people are more likely to believe what someone else says before they believe you.  Enter the power of testimonials-the strongest selling point for any business. With great testimonials you will be able to… What would you say if I told you that you could significantly increase your patient volume without spending a dime? You’d probably think I was pulling your leg, right? But, if the CEO of a respected Fortune 500 were to tell you the same thing, I bet you’d start listening. The same is true when it comes to marketing your own business. Ironically, when it comes to saying good things about yourself or your [...]

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Posted by admin - July 20, 2010 at 2:59 pm

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